Brief: To create user documentation for a Disney-branded mobile phone that is approachable and informative for both parents and children.
Solution: Due to packaging constraints, the user manual required a 190 x 65mm form factor. We used this to our advantage by creating the guide in a landscape orientation, using three text columns per page. The layout proved to be very efficient and, in unison with a succinct writing style, allowed the overall page count to be minimised considerably.
The folded quick start guide consists of a small poster depicting Mickey Mouse on one side (not illustrated by Corporate Text & Design), with initial setup instructions (in up to three languages) on the reverse.
So far the documentation sets have been produced in English, French, Dutch, Spanish and Portuguese, with more to follow.
Comment: Nick Davey, COO at Broadlink Research, provided the following comment:
"I have personally used CTD through two businesses I have been involved in, and I continue to come back to get the standards of products and services we rely on in our mobile business. Within our industry time and quality is of the essence and with CTD, I always know that what we ask them to do will be delivered as required and to very high standards. Their attention to detail combined with the ability to supply a total one stop quality solution for our documentation means there really are no others than can support our needs better than CTD...."
Chief Operating Officer,
Broadlink Research, FZ, LLC.